Message from Deputy Mayor Ellen Zimmerman | December 6, 2024
From Park Avenue to East Second Street and from Route 22 to Terrill Road, Scotch Plains’ business community continues to grow and succeed.
But our businesses cannot continue to thrive without all of our strong support, especially during the holiday season that drives a considerable amount of their revenue for the entire year.
I was pleased to lend my voice to the video promotion for Small Business Saturday, celebrated annually on the Saturday after Thanksgiving. It is a special day dedicated to supporting local businesses in Scotch Plains, as well as across the country.
Small Business Saturday, with its many local specials and promotions, is an important reminder of the vital role that small businesses play in our daily lives. Our merchants serve as a community lynchpin, contributing to economic growth, job creation, and the unique character of Scotch Plains that we all enjoy and cherish.
Yes, there are many chain stores on Route 22, as well as at the regional malls, for any and all shopping. But there is something truly special about the small businesses right down the street from where we live or work. These mom-and-pops offer a wide range of products and services, from unique handcrafted goods and delicious food to specialized professional services.
They are also run by fellow residents who know our names, know our kids’ sports teams, display their products at Scotch Plains Day and other community activities and generously give a donation to support local events, such as our annual fireworks display and summer Thursday concerts.
These are the people who say “yes” to us. Let’s return that favor and remember the vital role they play.
When we choose to shop downtown, we're not just making a purchase; we're directly investing in Scotch Plains and supporting the dreams of entrepreneurs who also happen to be our friends and neighbors.
As you shop this holiday season, consider stepping away from big-box stores and online giants; explore the treasures hidden in Scotch Plains. Enjoy the personalized service, the one-of-a-kind products, and the genuine, heartfelt “thank you” you receive as you make a purchase.
By choosing to shop small, we all make a positive impact on Scotch Plains and ensure a strong, vibrant business sector that benefits our community for years to come.
